The Fall Of The House Of Usher Setting Essay - 694 Words

In the short story, quot;The Fall of the House of Usher,quot; by Edgar Allen Poe, setting is used extensively to do many things. The author uses it to convey ideas, effects, and images. It establishes a mood and foreshadows future events. Poe communicates truths about the character through setting. Symbols are also used throughout to help understand the theme through the setting.Poe uses the setting to create an atmosphere in the readers mind. He chose every word in every sentence carefully to create a gloomy mood. For example, Ushers house, its windows, bricks, and dungeon are all used to make a dismal atmosphere. The quot;white trunks of decayed trees,quot; the quot;black and lurid tarn,quot; and the quot;vacant, eyelike†¦show more content†¦The fissure divides the house. Roderick and Madeline die, destroying the family. The narrator says there is a quot;wild inconsistency between [the masonrys] still perfect adaptation..and the crumbling condition of the individual stones.quot; This is also symbolic. The stones represent the individual people of the Usher family, and the entire mansion stands for the whole family. The quot;wild inconsistencyquot; makes the reader aware that something later in the story will make the inconsistencyquot; clear or consistent. From far a way, no one knows that the House of Usher is in despair. The quot;fabric gave little token of instabilityquot;-- or the mansion itself did not tell of the turmoil it concealed. The story takes place in autumn, a season associated with death. When the storys tension is about to reach its crescendo, a storm comes up, a quot;rising tempest.quot; This is a symbol for the quot;tempestquot; brewing in Roderick Ushers mind. Poes use of foreshadowing is just enough to clue the reader into what will happen, but not enough to give it away.Character traits are displayed through how the setting affects, influences, and reveals the characters. The narrator is affected by the gloomy atmosphere of the Usher mansion. He is quot;sucked inquot; to Ushers quot;dream world,quot; the world he created after living alone in his dismal house for years. Ushers houseShow MoreRelatedSetting in The Fall of the House of Usher by Edgar Allen Poe881 Words   |  4 Pages Setting in The Fall of the House of Usher Dark Romanticism was very popular in 19th century America. It is literary genre that emerged from Romanticism and Transcendentalism. Tenets of Transcendentalism included finding God in nature, and seeing beyond the physical world. Dark romanticism examines the conflict between good and evil and the psychological effect of sin and guilt in the human mind. One very famous Dark Romantic writer is Edgar Allen Poe. Poe is very well known for his many poemsRead MoreEdgar Allen Poes Use of Gothic Setting in The Fall of the House of Usher764 Words   |  4 PagesEdgar Allen Poes Use of Gothic Setting in The Fall of the House of Usher The Fall of the House of Usher by Edgar Allan Poe has a gothic horror story setting. Gothic means that the author emphasizes the mysterious, the horrible, the ghostly and the fear that can be aroused in the reader. Everyone knows that a gothic story or a ghost story will often have a setting that will be in an old, decaying mansion far out in a desolate countryside. The mansion will be filled with cobwebs, strangeRead MoreThe Fall of the House of Usher by Edgar Allan Poe946 Words   |  4 Pagesthis he uses repetitive symbolism. In the â€Å"Fall of the House of Usher†, the narrator gets a letter from an old friend saying that he needs his help. When he arrives he starts to hear voices that eventually cause the house to fall and results in the death of usher and Madeline. Poes â€Å"The fall of the House of Usher† portrays a melancholy setting and utilizes a motif of the supernatural, however, the symbolism conveys the evil of the people and the house which ultimat ely revealing Poes overwhelmingRead MoreThe Cask Of Amontillado, By Edgar Allen Poe971 Words   |  4 Pagesbe studied for centuries more to come. Such stories as â€Å"The Cask of Amontillado† and â€Å"The Fall of the House of Usher† are classic examples of Poe’s dark and eerie work. Even though these two stories share similar elements they over all are quite different. With these works, Edgar Allen Poe help establish the dark romantic era of the 19th century. â€Å"The Cask of Amontillado† and â€Å"The Fall of the House of Usher† are two of Poe’s very well-known short stories and are still being referenced to this dayRead MoreThe American Gothic in The Fall of the House of Usher by Edgar Allan Poe1539 Words   |  7 PagesEuropean counterpart, American Gothic has its own distinct features that make it particularly American. These features include setting, language, style and essentially the subject of the text which concerns American history and fears. Throughout this essay I am going to examine these particularly American elements evident in Edgar Allan Poes The Fall of the House of Usher. A work of Gothic fiction be it American or European can be identified by specific common features of the genre. A Gothic taleRead MoreExamples Of Realism In The Fall Of The House Of Usher733 Words   |  3 Pages One of the spookiest experiences of Yovanys life was when he had a nightmare at the age of ten. The nightmare took place in an ancient and eerie house, where there were several frightening dentists. They captured him and secured him in a sturdy chair. After tying him down to the chair, the dentists severed his arms and began to examine his teeth. Yovanny could not do anything to conquer the evil dentists and escape with his life. This scenario is related to Magical Realism because his nightmareRead MoreThe Fall Of The House Of Usher - Literary Analysis Essay1196 Words   |  5 Pagesï » ¿The Fall Of the House Of Usher is a short story written by Edgar Allen Poe in 1839. The short story is complexly written, with challenging themes such as identity and fear. Poe utilises m any elements of the Gothic Tradition such as setting and supernatural elements to create a more mysterious story, and uses language to his advantage, employing adjective filled descriptions of literal elements that also serve as metaphors for other parts of the story. In The Fall Of The House of Usher, Poe exploresRead MoreThe Fall House Of Usher And The Lottery By Shirley Jackson913 Words   |  4 Pages In most stories, the setting creates a backdrop for events to come, sometimes the setting dictates the theme as well as behavior of some of the characters. Between Edger Allan Poe’s The Fall House of Usher and Shirley Jackson’s The lottery, both writers were meticulously keen on using setting as a driving force behind the narrative and also set the tone for the theme. Whilst both stories ended with tragedy of the protagonist, both writers chose different moods to ease the reader into the atmosphereRead MoreUnity of Effect: the Fall of the House of Usher974 Words   |  4 PagesENG1120 G 7 February 2013 Unity of Effect: The Fall of the House of Usher Throughout Edgar Allan Poe’s career he was one of major author’s to write about the theory of composition. Throughout this piece he wrote about the unity of effect, stating that it should be how an author decides what effect he/she wants to create in the reader’s emotional response, then how to proceed by using creativity to achieve this particular effect. Once choosing the certain effect that one truly desires, the authorRead MoreArgumentative Essay On The Fall Of The House Of Usher1169 Words   |  5 PagesThe Fall of the House of Usher(The House of Usher), as the short story incorporates every trope of modern horror, important among these is the setting. A nameless narrator receives a letter from his boyhood friend, Roderick Usher, asking the narrator to visit. The narrator goes, and finds his friend in bad mental condition with his sister’s health failing. When his sister dies, they bury her in the house. After this act, the boyhood friends are in mo re trouble than when they began. In The Fall of

The Express - 1064 Words

â€Å"The Express† is the story of Ernie Davis who was the first African-American to win the coveted Heisman Trophy, the highest accolade in American Football. Davis was a naturally talented football player, who developed from a quiet young man to become an icon for the civil rights movement that divided America in the early 1960s. Raised in poverty in Pennsylvania coal-mining country, his talent was recognized by Coach Ben Schwartzwalder who would help him turn from a high school athlete to a sporting legend. Ernie Davis was the first African-American to win the coveted Heisman Trophy, the highest accolade in American Football. Davis was a naturally talented football player, who developed from a quiet young man to become an icon for the civil†¦show more content†¦The sense of superiority among others created the concept of segregation; the legal or social practice of separating people based upon their race or ethnicity. Although segregation was often perceived to occ ur in the South, the unjust concept was found in every section of the United States at one time or another. Segregation was a major obstruction to unity throughout the country during the 1950s and 1960s. Even so, the separation of races led to the meaningful of Civil Rights movement. At the time, Ernie was really a good football player. He becomes more and more professional player, and he is getting famous all over the country. Ernie became the first famous African-American football player after Jim brown who was the number one player in all football campus during that time. In fact, Ernie started to face trouble during his life being segregated by the people who hated him because he was an African-American player. For example, the coach was scared to let Ernie play or score against Texas because it was one of the most segregated states in the south at that time. Instead of that, Ernie strong personality helped him to stand up in front of all the people who were threatened him befor e playing the game. â€Å"Am I invisible† said Ernie to his coach. This was one of the most effective quote that grape my attention because of the sense of humor that Ernie faced and the way he handle it. In the conclusion, â€Å"TheShow MoreRelatedThe Pony Express : The Sled Express1538 Words   |  7 Pages The Pony Express The Pony Express was an extremely important event in history for three profoundly reasons. All together, it helped the farther east states to keep in contact with the West with all the news of what was happening, important documents, and sometimes small packages and family letters that were being sent from different states. It helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all the statesRead MoreThe Pony Express1516 Words   |  7 Pages In 1860, a mail carrying service called Central Overland California and Pike s Peak Express Company, more notoriously known as The Pony Express, was established by three business partners. It was a relay race on horses from station to station, carrying mail bags as they went. Being a dangerous job, it required the bravest and most experienced young riders they could find. The founding of The Pony Express was a useful resource in delivering mail regardless of the struggles the riders faced, suchRead MoreAmerican Express : An Express Delivery Service Company3198 Words   |  13 PagesAmerican Express was established in the year 1850 as an express delivery service company in the United States. The founders were not just one but three people; Henry Wells, William G. Fargo and John Butterfield. The company was incorporated in 1965 as a New York business. The company has office locations all throughout the world however; the headquarters is located in the financial district in New York City. Since then it has evolved into something so much bigger and advanced. It is now not onlyRead MoreThe Pony Express1469 Words   |  6 PagesThe Pony Express was an extremely important event in history for three profoundly reasons. All together, it helped the farther east states to keep in contact with the West with all the news of what was happening, important documents, and sometimes small packages and family letters that were being sent from different states. It helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all the states in contact with allRead MoreThe Pony Express1088 Words   |  5 Pages In 1860, a mail carrying service called Central Overland California and Pike s Peak Express Company, although notorious as The Pony Express, was established by three business partners. It was a relay race on horses from station to station, carrying mail bags as they went. Being a dangerous job, it required the bravest and most experienced riders they could find. The founding of The Pony Express was a useful resource in delivering mail regardless of the struggles the riders faced, such as,Read MoreNotes On The Pony Express1976 Words   |  8 Pages pg.1 The Pony Express The Pony Express was an extremely important event in history for three profoundly good reasons. All together, it helped the farther east states to keep in contact with the West, news of what was happening, important documents, sometimes small packages and family letters were being sent to different states, and it helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all theRead MoreEssay on Airborne Express709 Words   |  3 PagesCase 8 Airborne Express: The Underdog 1. What generic strategy is Airborne Express pursuing? Justify. Is this a sound strategy in the context of the air express industry? Why or why not? Entrance barriers (high): it is hard to entry this industry, the top three carriers already dominate 86% of the industry. And it need a large scale of capital to entry this industry. For instance, with the development of business, global express demand increases. Airborne Express international strategy canRead MoreFederal Express ( Fedex )819 Words   |  4 PagesFederal Express (FedEx), founded in 1971, handles countless packaging requests. In order for them to remain competitive they customize their website FedEx.com to field questions received by customers on a daily basis. FedEx has reduced costs by almost $2.00 per incoming call by using the website. Customers are able to speak with a Customer Representative if questions cannot easily get answered on the website. Using the FedEx website instead of the call center FedEx has saved an estimated 1.34 billionRead MoreEssay on American Express2669 Words   |  11 PagesAmerican Express began as a freight forwarding company in the 18 50s, then repositioned as a travel agency, a financial and consulting services company. By recognizing that technology has changed the way people communicate and transact with one another, American Express understands the scope and role of internet technology on the travel market. The corporation turned itself into the booming sector of online services and became an interactive business player in a wide array of services. Today, AmericanRead MoreThe Competitors Of American Express895 Words   |  4 Pagesexisting competitors of American Express include Discover Financial Services, Visa, Inc., and MasterCard Worldwide. Unlike American Express and Discover, Visa, and MasterCard are not financers, which means these companies are intermediaries and â€Å"they don’t directly finance credit card transactions† (Thangavelu, 2015). That being said, Discover is more in American Express’ strategic group because they both issue cards and work within the same strategic grou p, so American Express and Discover compete more

Essay Corporate Social Responsibility

Question: Write an essay on "Corporate Social Responsibility". Answer: Part 1: Corporate Social Responsibility is a business practice that has caught everyones attention over the last ten to fifteen years. An increasing number of big enterprises are adopting various green policies and various sustainable techniques are being implemented in their companies. It is a common practice in large firms to help various communities all over the world, who are facing various challenges due to violation and exploitation of human rights, poverty, hunger, poor health care system, poor education system, etc. For the purpose of the analysis of this case study, corporate social responsibility can be defined as an intention in business, which is beyond the legal as well as economic obligations, to act in right ways that are beneficial to the society (Pedersen 2015). The case study selected for the research is Google Inc. It is a transnational firm and according to the data provided by the consulting firm, the Reputation Institute Google tops the Global CSR Ranking in the year 2015 for two consecutive years. In the year 2006, Larry Page the co-founder of the firm, promised to allocate a share of 1 % of profits made by Google, equity share of 1% and the workers precious time and effort to mitigate the problems and provide innovative solutions to make the world a better place to live (Chandra 2014). Google is 100% dedicated to be a socially responsible enterprise and has one philanthropic arm Google.org. Moreover, Google Green which aims to reduce the impact in the environment of both Google services and make investments into renewable energy to make a green place to live (Google.co.in 2016) and also Google for Educators which aims to support teachers to empower students and provide various tools that will help to expand human knowledge. The stakeholders of Google have a very strong influence for the companys strategy. This type of influence is incorporated in the corporate social responsibility policies and various programs applicable in the enterprise. The firm has many stakeholders which comprises of users, the employees, the advertisers, other customers, various investors and different governments (Chandler and Werther 2013). The most important stakeholders of this organization are the users which include individuals and various enterprises that use the firms products and services. Generally, they dont pay a single penny to the company. For example, the users include people who use the firms products like Googles search engine, Chrome web browser, YouTube for watching and sharing videos. This group of stakeholders is vital for the firm as they determine the popularity of the company. In CSR efforts also, the users are also the first priority. The motto of the firm is Focus solely on the user and everything else will automatically follow. Each and every product that is developed is keeping the interest of the user in mind (Finkle 2012). Employees are the next priority for the stakeholders of Google. The workers believe in receiving proper wages and salaries and an enriching experience by working in this organization. Many employees aspire to work and want to stay for long as Google is one of the best organ izations in this planet. The firms CSR initiatives helps to mitigate the workers interests through competitive pay packages , innovation and a workplace which has amazing work environment and it is a fun place to work. The companys strategy for compensation is very unique which includes flexible work timings, food provided free of cost, have the best work-life balance (Korschun et al. 2014). The firm also addresses the working environment of suppliers employees through the organizations Google Supplier Code of Conduct, which includes best practices related to employment and various occupational health and safety. There are total seven principles of code of conduct that is followed at the workplace. First is to provide excellent service to the users. Next is to respect each staff members. Third one is there should be no conflicts of interest. Forth one is to maintain confidential information. Fifth one is the companys assets should be protected. Sixth one is every staff must abide by the law. The last one is there should be a sense of responsibility and integrity related to financial matters .So the firms CSR initiatives satisfy the interests of the workers (Sridhar 2013). The organizations success is also based on the satisfaction of the advertisers needs and other customers. The main source for earning revenue by the firm is through advertisement. The stakeholders are very much interested in receiving efficient services like conducting advertising campaigns through online which are effective where they can grab a lot of customers to use the firms products. These stakeholders are an asset as the help to determine the financial status of the company. The CSR effort which is based on the organizations reputation helps to increase the income of the advertisers. As the firms important priority is to look after the interests of the advertisers and other customers and they get benefited through the companys services (Watters 2014). Part 2: As the organization went public in the year 2004, investors play an active role for the success of CSR initiatives. As the investors are one of the core elements of the firm as they provide capital for running the business in a successful way. The companys primary focus is creating excellent products. The utility of the products makes the company successful which in turn also generate a handsome return for the investors. The firms strategy related to research and development is a very noble approach which is incorporated in the CSR activities. The investors spend a huge amount of capital in the research and development centers where world class products can be built (Boulouta and Pitelis 2014). The firm needs to follow the governments policies to do business in different parts of the world and needs to deal with different governments. The governments help to ensure the regulatory compliance of the firm. They are vital as they can accept or reject the companys business operations in t heir jurisdictions. The organizations business philosophy is Without making any offence you can earn money. To follow this rule, the company believes in ensuring all their business activities must follow all the regulations (Dahan et al. 2015). Communities are one of the important stakeholders as they can affect the perception of the customers and their behavior about the organizations products. The efforts made by Google for CSR activities are through various charity programs through their philanthropic arm known as Google.org which donates $100,000,000 in grants, 200,000 hours and $1 billion in various products to tackle poverty, improve the health of the people all over the world. Another arm is Google Green that uses the companys resources in an efficient and effective way and support renewable sources of energy. The firm has been carbon neutral since 2007 and they are the largest buyer of the renewable energies of the earth. The firm follows strict international environmental and safety regulations and ethics that are written in the Supplier Code of Conduct. The company is helping to provide power the globe through clean energy. The firms aim is to access renewable power upto 100% and till date they have purchased over 2.2 gigawatts of renewable energy which is equal to removing 1 million cars from the road and makes the company the largest non-utility buyer of clean energy in the world. They will invest more than $2.5 billion in projects related to renewable energy (Finkle 2012). They use various strategies to test the technologies used to access renewable energies. The technologies must be good for business, should create a long lasting impact and the industry can be transformed. In the year 2007, they have installed the largest solar panel of 1.7 MW at their Mountain View campus. They have increased the size to 1.9 MW which produces electricity to power 30% of the buildings on the campus (Beloglazov et al. 2012). The company purchases electricity from a developer who deals with renewable energy in the form of a power purchase agreement or PPA. It is a type of contract to purchase power with negotiable price rates over a long period from a particular power facility. A project gets selected where a same power grid is used to provide power to the data centers so that the power could be equally distributed. For example, the firms first power purchase agreement with NextEra, where we have made a contract to purchase 114 MW of wind energy for a period of 20 years for a project in Ames, Iowa where they need to provide electricity to their data centers. Another contract was made where 100.8 MW of energy was bought to power the data centers at Mayes County, Oklahoma (Edelman 2015). The latest agreement is the purchasing of 240 MW of wind energy that will run the data centers in Texas. Next we sell the grid power at a wholesale rate. As generic grid energy is cheap whereas renewable energy is costly wh ich can be too costly for Google to bear the cost but they expect that contract they have made will be profitable to them in the near future as the cost of power will increase in the near future. By selling, we remove renewable energy credits (RECs) and keep the energy at their data centers so that no one charge the firm for claiming credit for the green aspect of their buying. Lastly the renewable energy credits are applied to the energy that are used at their data centers. As the RECs were produced in the same grid itself, one REC means one MWh of renewable energy used at their respective data centers replacing 1 MWh of local power. After applying the REC, the electricity power that is consumed at their data centers can be treated as free from carbon (Bullen and Sattler 2015). The PPA is a very good option to buy renewable energy at a large scale and it will create a huge impact on the market. By having a long term contract for various energies and RECs, they are providing the pro ject developers the access to invest more on new projects that will enhance the clean energy on the power grid. By making each and every detail about purchasing of the renewable sources of energy available to the public, they are providing a data sheet and a blueprint to the other firms to power their data centers and the grid without searching for information at various places. The firm has focused on the impact of their actions which leads to a higher contribution in the reduction of the emission of the greenhouse gases and increase in the production of clean energy. The flexibility of the power grid is a very handy tool. It allows load and electricity generation in different places. There is a lot of areas for improvement in the Americas power grid so that it can be more effective and efficient way to source clean energy from sun and wind to the place where people resides (Cullen 2013). Part 3: The drawbacks of the power purchase agreements are the firm has to manage the purchases of the renewable power and the selling of the power in the wholesale markets which can be a very complex process. First the firms need to accept the energy mix which is provided by the local electric provider. In few places the energy mix contains high intensity carbon content. Secondly the organization cannot request or persuade the renewable energies from the local provider with a straight talk as they have an idea how much they are receiving the renewable energy and from which location (Mer et al. 2015). To address various issues for buying renewable energies, a tariff for renewable energy is introduced. Here firms like Google who are interested in buying renewable energy have to buy a service. This is a voluntarily service provided to those companies who want to avail the service but the service is open to the public to purchase and fulfill the eligibility criteria (Dong 2012). The tariff approach has many benefits. It lets the power providers to build power plants, obtain power, managing the power grid and provide electric supply to the customers. It allows providing energy from various power sources as sun and wind will not be available minute throughout the year. It helps to reduce the transaction cost by providing a service to a large group of consumers who are interested in using renewable sources but dont have the power to act in an independent way. The tariffs will help to boost economic growth as the enterprises choose to expand their data centers in various locations that m ore options more renewable energy. Tariffs will help in creating jobs in a service area as purchasing of solar power will lead to more investment in the local and regional power projects and finally the power cost will be decreased that will be beneficial for everyone (Kalkuhl et al. 2013). There should be proper guidelines for the stakeholders who include the energy providers, state utility commissions and the customers. The stakeholders must create new rates with proper framework and incentives. Some parameters must be followed to create a proper tariff structure. First, it indicates the eligibility. Next is the integration of various services. Third point is that the various resources from where the energies are generated. Fourth indicates the attributes related to green energy like the RECs and last are the rates of the renewable energies. The tariff for renewable energy will work best with Google as it provides a transparent and reliable framework for the both the power utilities as well as other customers who are interested in procuring renewable energies. Google Inc has earned a lot of fame in becoming a socially responsible organization. The founders are committed to do philanthropic activities with the help of Google Foundation and Google.org. . There is Google Green that uses the companys resources in an efficient and effective way and support renewable sources of energy. The firm has been carbon neutral since 2007 and they are the largest buyer of the renewable energies of the earth. The results through Google Foundation and Google .org include monetary support and various services to address various problems like poverty, health care, education system, sanitation, safe drinking water, support for the flood and the earthquake victims, etc. Google for Educators is another area where the firms aim is to help the teachers for the empowerment of the students and provide various tools that will help to increase knowledge. Google has also adopted various measures such as installation of solar panels in their campuses, electric powered buses and utilization of food in a sustainable way. The organization has protected its ethical values by removing the censorship and human rights violation. The CSR at Google Inc becomes a part and parcel of their lives and the CSR has become aligned with the companys mission, beliefs of the founders, organizational culture and development of various products (Flammer 2015). References Beloglazov, A., Abawajy, J. and Buyya, R., 2012. Energy-aware resource allocation heuristics for efficient management of data centers for cloud computing.Future generation computer systems,28(5), pp.755-768. Boulouta, I. and Pitelis, C.N., 2014. Who needs CSR? The impact of corporate social responsibility on national competitiveness.Journal of Business Ethics,119(3), pp.349-364. Bullen, M.J. and Sattler, C.W., Solar Components Llc, 2015.Generation of renewable energy certificates from distributed producers. U.S. Patent 9,111,321. Chandler, D. and Werther Jr, W.B., 2013.Strategic corporate social responsibility: Stakeholders, globalization, and sustainable value creation. Sage Publications. Chandra, A.A., 2014.An investigation of cross-generational perceptions of corporate social responsibility(Doctoral dissertation, ADLER SCHOOL OF PROFESSIONAL PSYCHOLOGY). Cullen, J., 2013. Measuring the environmental benefits of wind-generated electricity.American Economic Journal: Economic Policy,5(4), pp.107-133. Dahan, N.M., Doh, J.P. and Raelin, J.D., 2015. Pivoting the Role of Government in the Business and Society Interface: A Stakeholder Perspective.Journal of Business ethics,131(3), pp.665-680. Dong, C.G., 2012. Feed-in tariff vs. renewable portfolio standard: An empirical test of their relative effectiveness in promoting wind capacity development.Energy Policy,42, pp.476-485. Edelman, B., 2015. Does Google Leverage Market Power Through Tying and Bundling?.Journal of Competition Law and Economics,11(2), pp.365-400. Finkle, T.A., 2012. Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of Google, Inc.Entrepreneurship Theory and Practice,36(4), pp.863-884. Finkle, T.A., 2012. Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of Google, Inc.Entrepreneurship Theory and Practice,36(4), pp.863-884. Flammer, C., 2015. Does corporate social responsibility lead to superior financial performance? A regression discontinuity approach.Management Science,61(11), pp.2549-2568. Google.co.in. (2016).Google Green. [online] Available at: https://www.google.co.in/green/ [Accessed 3 Jun. 2016]. Kalkuhl, M., Edenhofer, O. and Lessmann, K., 2013. Renewable energy subsidies: Second-best policy or fatal aberration for mitigation?.Resource and Energy Economics,35(3), pp.217-234. Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), pp.20-37. Mer, S., Dudhe, S. and Suryawanshi, S., 2015. Future trends in distributed renewable systems.Int J Eng Res Electron Commun Eng,2(6), pp.7-10. Pedersen, E.R.G. ed., 2015.Corporate social responsibility. Sage. Sridhar, K., 2013. Employment branding at Google: a challenge to attract and/or build talent.International Journal of Sustainable Society,5(4), pp.350-356. Watters, P.A., 2014, January. A systematic approach to measuring advertising transparency online: An Australian case study. InProceedings of the Second Australasian Web Conference-Volume 155(pp. 59-67). Australian Computer Society, Inc..